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Blog Archive
Sunday, January 29, 2012
Thursday, January 26, 2012
How Kolaveri and Google struck Gold ? कोलावेरी और गूगल को सोने क खजाना कैसे मिला?
Kolaveri - A new entry the Dictionary
People often discuss how to get a song or a movie in the line of sight of the audience. It is all about analysing the consumer preferences and offering the value proposition.The sucess of Kolaveri which crossed 10 Million mark, has invited various case studies from students and faculty of IIMs and other prestigious B-Schools.
However, it seems almost everyone missed out one important subject of discussion in there analysis.
What got missed out ?
The most important part of course is Google !! Yes ! Google owns you-tube. Google is trying to take away traffic the from TV industry, Cable industry, Movie industry. In short, Google is trying to push entertainment away from the standard mediums to your cell phone, to your iPhone,to your android phones. You might have noticed that everytime you upload your own content to youtube and do a google search, google supports it in its search and it is right there on the top.
The group of companies and products (blogger,youtube etc) that google owns are always a hit in SEO and go viral easily. It can be said that Kolaveri sucess is more of a Social Marketing/ Social engineering phenomenan than viral marketing. Marketing meritocracy alone cannot justify such a grand sucess of any product.
People must recognize that Kolaveri is not a viral marketing phenomenan at all. It is an acquitted case of Social engineering which will set game changing trends in viral marketing.
Behind the Scene Mechanics and the root cause :
1. There had been lot of videos across the internet which had gone viral but none of the scale of Kolaveri. All previously hit videos had excellent online marketing strategy but none was so sucessful. It amuses me !
2. These days a song or any other entertainment keyword is searched on google, invariably a youtube video is displayed on the first 2-3 search results.
3. Going by the current popularity - youtube might become a game changer in the future of entertainment industry which is becoming more and more internet driven.
4. Sony Music Corp is an early adapter of new technology which also reflects in its marketing powerful process.The corporation wants to become a leader in the uprising internet entertainment industry.
5. Sony Music Corp and Google might have a mutually beneficial tradeoff. If Sony Music & Google have a agreement to make Kolaveri viral, then it will be a win-win for both Google and SonyMusic in the early days of internet entertainment industry and get an early advantage/edge over the few existing competitors.
6. Tradeoff benefits :
Google :
Sony Music Corporation :
I hope, I have been able to beat the shit out of the mystery of Kolaveri's sucess. If you like this article, share it on your facebook / retweet using the below toolbar.
-Bhaskar Tripathi
"It is our wits that make us men"
People often discuss how to get a song or a movie in the line of sight of the audience. It is all about analysing the consumer preferences and offering the value proposition.The sucess of Kolaveri which crossed 10 Million mark, has invited various case studies from students and faculty of IIMs and other prestigious B-Schools.
 |
| Dhanush & Team |
However, it seems almost everyone missed out one important subject of discussion in there analysis.
What got missed out ?
The most important part of course is Google !! Yes ! Google owns you-tube. Google is trying to take away traffic the from TV industry, Cable industry, Movie industry. In short, Google is trying to push entertainment away from the standard mediums to your cell phone, to your iPhone,to your android phones. You might have noticed that everytime you upload your own content to youtube and do a google search, google supports it in its search and it is right there on the top.
The group of companies and products (blogger,youtube etc) that google owns are always a hit in SEO and go viral easily. It can be said that Kolaveri sucess is more of a Social Marketing/ Social engineering phenomenan than viral marketing. Marketing meritocracy alone cannot justify such a grand sucess of any product.
People must recognize that Kolaveri is not a viral marketing phenomenan at all. It is an acquitted case of Social engineering which will set game changing trends in viral marketing.
.jpg) |
| The Youtube Revolution |
1. There had been lot of videos across the internet which had gone viral but none of the scale of Kolaveri. All previously hit videos had excellent online marketing strategy but none was so sucessful. It amuses me !
2. These days a song or any other entertainment keyword is searched on google, invariably a youtube video is displayed on the first 2-3 search results.
 |
| Shruti Hassan - One of the Kolaveri's |
4. Sony Music Corp is an early adapter of new technology which also reflects in its marketing powerful process.The corporation wants to become a leader in the uprising internet entertainment industry.
5. Sony Music Corp and Google might have a mutually beneficial tradeoff. If Sony Music & Google have a agreement to make Kolaveri viral, then it will be a win-win for both Google and SonyMusic in the early days of internet entertainment industry and get an early advantage/edge over the few existing competitors.
6. Tradeoff benefits :
Google :
- Google will get the data for consumer preference to improve its already intelligent search capability.
- Promotion of Youtube as an alternative to traditional entertainment media is another benefit.
Sony Music Corporation :
- Online marketing requires lower cost as compared to conventional marketing. Sony Music corp will get a cost advantage in both marketing and advertizing.
- Kolaveri is a movie song which is release before the movie. Sony corp can potentially devire revenue benefits from the movie by piggybacking on the success of the song.
I hope, I have been able to beat the shit out of the mystery of Kolaveri's sucess. If you like this article, share it on your facebook / retweet using the below toolbar.
-Bhaskar Tripathi
"It is our wits that make us men"
Sunday, November 6, 2011
Crowdsourcing - The common man's real power !
What is Crowd-sourcing ?
Crowd-sourcing fundamentally means to utilize social media as a people tool and give power to people to witness, record and share the latest tidings happening around their sphere.
The concept of crowd-sourcing news items is not a newfangled one. It started back in 2004-05 when bloggers began blogging the daily news in the content driven websites by revealing very different and genuine news items backed by the "actual" on-ground factual information which was mis-informed by the official statements of regimes and government driven media.
How people have used themselves as citizen journalists to chouse the oppressive governments ?
The world has witnessed the true power of social media which has gone to a completely new level by illuminating a journalist in the common man. The recent unrest in the Arabian countries like Bahrain,Syria,Egypt and Tunisia is a striking example of successful regime changes by the common man by utilizing the power of social media as reporting tools.
Usage in India
In India too, crowd-sourcing campaigns run by individuals on facebook,twitter and youtube played the igniting effect behind the Anna Hazare. The common man can hold government and police more accountable who have developed a habit of refuting factual information by mis-interpretation.
Inspiring video :
TED speaker and citizen Journalist, Paul Lewis talks about the crowdsourcing. One of the most striking vidoes and fabolous I watched this week.
-Bhaskar Tripathi
"It is our wits that make us men"
Crowd-sourcing fundamentally means to utilize social media as a people tool and give power to people to witness, record and share the latest tidings happening around their sphere.
The concept of crowd-sourcing news items is not a newfangled one. It started back in 2004-05 when bloggers began blogging the daily news in the content driven websites by revealing very different and genuine news items backed by the "actual" on-ground factual information which was mis-informed by the official statements of regimes and government driven media.
How people have used themselves as citizen journalists to chouse the oppressive governments ?
The world has witnessed the true power of social media which has gone to a completely new level by illuminating a journalist in the common man. The recent unrest in the Arabian countries like Bahrain,Syria,Egypt and Tunisia is a striking example of successful regime changes by the common man by utilizing the power of social media as reporting tools.
Usage in IndiaIn India too, crowd-sourcing campaigns run by individuals on facebook,twitter and youtube played the igniting effect behind the Anna Hazare. The common man can hold government and police more accountable who have developed a habit of refuting factual information by mis-interpretation.
Inspiring video :
TED speaker and citizen Journalist, Paul Lewis talks about the crowdsourcing. One of the most striking vidoes and fabolous I watched this week.
-Bhaskar Tripathi
"It is our wits that make us men"
Monday, September 5, 2011
What's wrong in bribing ?
Corruption and bribery are hot topics these days. Aren't they ? After the first phase of Anna Hazare's movement, lot of people seem to be raising their voice against corruption. However very few people involved directly or indirectly in the movement would actually think about the root cause of corruption and bribery.
So what's wrong in bribing ?
Doesn't it mean "give something in exchange of some favour" ?
Isn't bribe like a barter system or a mutual exchange. A mutual interaction between the receiver and the donor which is beneficial for both parties ?
The problem is that a bribe involves compulsion.In the beneficiary's opinion this is the only way of taking care of a matter and getting the work done.
So what's wrong in bribing ? Doesn't it mean "give something in exchange of some favour" ?
Isn't bribe like a barter system or a mutual exchange. A mutual interaction between the receiver and the donor which is beneficial for both parties ?
The problem is that a bribe involves compulsion.In the beneficiary's opinion this is the only way of taking care of a matter and getting the work done.
"Remember, the bribe givers and potential bribe takers have very similar features". I figured out a few reasons why Indians support corruption (of course they do !!). Don't give me this temporary Anna story. Most of you do it !!
Top 8 reasons - Why Indians trade Bribes ?
- Money : Desire to gain quick money, to become richer.
- Administration : Badly functioning, inefficient administration - One of the most prominent reasons why Indians bribe. People need a good service no matter what is the mode. Hook-or-Crook is a nice game to play and bribe the incompetent authorities.
- Gift Money : Gift is an expression of gratitude. However, "Demanded" gifts are the most common on our part of the world. Recall "Mayawati","JayaLalitha","Gandhis" and very recently our spiritual gurus(Satya sai).
- Low Salaries : Bribes are a nourishing supplement to low salaries.
- Only cash : A very effective Mantra to hide taxes from the govt.
- Moderate acceptance : Indians are okay with a weak or moderate acceptance of bribe. Hence the result.
- Good service : A guarantee of better, more reliable performance of duties by the bribe taker.
- Legislation : Excessive quantity of unclear legislation.
The Government Standpoint on corruption :
Independent India – colonial practices. Kill meritocracy and promote preconceptions by "Arakshan". Mr Singh or BJP.There is nothing much to differentiate.
How is the economy still surviving?
The Indian State today subsidizes bribery worth billions of dollars. So how come we are still a survinving economy ?
No economist can give an absolute answer to this question. We are the second most growing economy in the world despite all the above inefficiencies. Credit to the Indian social strength !!
Bribery is a way of life for Indians
Basically, 90% of us are a sheep population having a heard mentality.In awless words, our "Cattle Class" is an innocent population which can be easily duped. Bribery was ingrained in India and in her innocent "Cattle Class" by the British as a part of the social disintegration policy in the early 1930s which still runs in our veins. (Social disintegration Policy Started by Lord Macaulay) Except for the Anna movement, we have done little against this Social disintegration Policy.
-Bhaskar Tripathi
"It is our wits that make us men !"
Sunday, June 12, 2011
Login into Gmail using multiple accounts
The much awaited feature of Google's multiple sign-in from the same machine is finally on ! Try experiencing it immediately in a quick 4 step hack.
You can have multiple Gmail accounts and login into anyone of them. It works on most Google Applications sucessfully.
Here is a very quick way of enabling this feature.
You can have multiple Gmail accounts and login into anyone of them. It works on most Google Applications sucessfully.
 |
| Multiple Gmail logins from one machine |
Here is a very quick way of enabling this feature.
- Go to the multiple sign-in settings page.
- Sign in to your account.
- Select On to enable the multiple sign-in feature and select the check-boxes to confirm that you understand how to use multiple sign-in.
- Click Save changes.
 |
| Multiple Sign-in |
-Bhaskar Tripathi
"It is our wits that make us men"
"It is our wits that make us men"
Saturday, April 23, 2011
4 tips for striking balance between work and life
The Problems :
Everyday we observe the examples of classic corporate warriors : Eating too much,drinking too much,working too hard and neglecting the family.
Everybody needs balance. The easiest way to balance work and life is don't work at all !!. Not a very useful proposition to have especially when the money runs out..:)
I have spent huge time in isolation from work to deduce four very obvious but neglected observations:
On one hand putting child care facilites in office is wonderful, but on the other hand spending your nights in the bloody office is a nightmare.
We have to be responsible for setting the boundaries in our life.
We need to be careful about the time frame that we choose for our work.
Don't fool yourself that you will have a life when you retire.You won't be having any modes of interest in life by then when you health is ailing,your wife gets old, your kids are busy and you look out for all the things that you missed out.
The Solution:
"The solution is that we need to approach balance in a balanced way !"
Life primarily has 4 aspects which need to be balanced.
-Bhaskar Tripathi
"It is our wits that make us men!"
Everyday we observe the examples of classic corporate warriors : Eating too much,drinking too much,working too hard and neglecting the family.
Everybody needs balance. The easiest way to balance work and life is don't work at all !!. Not a very useful proposition to have especially when the money runs out..:)
I have spent huge time in isolation from work to deduce four very obvious but neglected observations:
- If society is to make any progress on this issue we need an honest debate.
- The problem is that so many people talk so much rubbish over this issue. Be it flexi time,dress down fridays or paternity leave or any other crap which is meant for be-fooling people.Some jobs are fundamentally incompatible to the nature of life some people want.
- Every day 1000s and 1000s of people keep screaming about their jobs and keep slogging for hours on day to day basis just to buy the daily grocery and to impress the people they don't like.
- The important issue is that governmet and corporations are not going to solve this issue for us.
So stop looking outside.It is up to us as individuals to take control over the type of life we want to live.
If you don't design your life, someone else would design it for you.They just not like your idea of balance. It is particularly important that you never put the quality of your life in the hands of a commercial corporation.Now I am not just talking about the bad companies, but I am talking about all companies.Because commercial companies are designed to get as much out of you as they can get away with. It's in their nature, its in their DNA, its what they do. Even the good, well intentioned companies.
 |
| You & your company |
We have to be responsible for setting the boundaries in our life.
We need to be careful about the time frame that we choose for our work.
Don't fool yourself that you will have a life when you retire.You won't be having any modes of interest in life by then when you health is ailing,your wife gets old, your kids are busy and you look out for all the things that you missed out.
The Solution:
"The solution is that we need to approach balance in a balanced way !"
Life primarily has 4 aspects which need to be balanced.
- Physical
- Emotional
- Intellectual
- Spiritual
Balancing your life means : Don't let your Intellectual aspect dominate the Physical or Emotional aspect or vice-versa. Striking the right balance is imperative.
- Physical - Join a gym or run or play a sport everyday to balance the Physical aspect,
- Emotional - Spend qulity time for your parents,wife,girl friend. Play with your pets.
- Intellectual - Think about things other than work. Give solutions to different problems not associated with daily work.
- Spiritual - Medidate.Yoga.Know yourself.
-Bhaskar Tripathi
"It is our wits that make us men!"
Sunday, February 20, 2011
Open fraud by IRCTC - Indian Railways
Booking railway tickets and getting them easily when needed is one of the most coarse problems for the Indians.If we speak about Delhi, it is even more difficult to manage a railway reservation on time.
It is an open secret for Delhites that when the railway reservations are closed at the counters, people book it through travel agents by shelling more than double the amount of "Tatkal tickets".
The open Fraud
1) Tatkal reservations begin at 8.00AM every morning.
2) Since the demand is too high,considering our huge population, the tickets get exhausted in almost half an hour.
3) The first 30 minutes from 8.00 AM to 8.30 AM are the most crucial for the common man to secure a tatkal railway reservation.
4) However, out of the first 30 minutes, IRCTC website is down for the first crucial 25 minutes everyday . The website goes down partially or fully on daily basis during this time. IRCTC ensures that no reservations are possible during this time.
5) You may open the website and try booking a tatkal ticket yourself. IRCTC will not allow you to book any ticket during this time and suddenly the website starts working after this time.
6) The remaining 2-3% of the tickets are then open for public booking for the last 5 minutes.If you are lucky enough, you may get a tatkal ticket.
-Bhaskar Tripathi
"It is our wits that make us men"
It is an open secret for Delhites that when the railway reservations are closed at the counters, people book it through travel agents by shelling more than double the amount of "Tatkal tickets".
The open Fraud
1) Tatkal reservations begin at 8.00AM every morning.
2) Since the demand is too high,considering our huge population, the tickets get exhausted in almost half an hour.
3) The first 30 minutes from 8.00 AM to 8.30 AM are the most crucial for the common man to secure a tatkal railway reservation.
4) However, out of the first 30 minutes, IRCTC website is down for the first crucial 25 minutes everyday . The website goes down partially or fully on daily basis during this time. IRCTC ensures that no reservations are possible during this time.
5) You may open the website and try booking a tatkal ticket yourself. IRCTC will not allow you to book any ticket during this time and suddenly the website starts working after this time.
6) The remaining 2-3% of the tickets are then open for public booking for the last 5 minutes.If you are lucky enough, you may get a tatkal ticket.
-Bhaskar Tripathi
"It is our wits that make us men"
Saturday, February 5, 2011
Now login to your Yahoo by using Gmail and Facebook
I anticipate, the day is not far when all major email service providers will have a common login.
Yahoo! Inc, has already taken the first step to bridge the existing gap of multiple logins for multiple emails. Now you can login to your yahoo mail by using either your existing yahoo id or your increasingly popular Facebook or Gmail account.
The step by Yahoo may be seen as a user retention policy by the company once known as the "King of emails"! In the past 5 years Yahoo has witnessed nearly 50% of its email and instant messaging users migrating to Google products like gmail and gtalk.
Yahoo is already finding it very difficult to compete and retain business against google and facebook in one of the fastest changing industries in the world.
Check it out yourself by logging into your : Yahoomail !
-Bhaskar Tripathi
"It is our wits that make us men"
Monday, January 31, 2011
Apple’s Secret iPod Formula
Anyone knows who created this image so I can credit them? Originally received it via Twitter.
-Bhaskar Tripathi
"It is our wits that make us men !"
Sunday, January 30, 2011
Senseless Feudalism within democracy...
We were taught that Democracy is a form of government in which the supreme power is held completely by the people under a free electoral system.The first principle was that all members of the society have equal access to power and the second that all members enjoy universally recognized freedoms and liberties.
On the contrary, In a Kingdom, Everything, EVERYTHING, belongs to the ruler.
AND it's his (HIS) responsibility to make sure his subjects are protected and well cared for.In exchange, we obey his laws and give him the respect he is due.
While we boast of being a successful democracy, ours is a mindset still full of feudal thoughts not far from being called an absolute monarchy. Have a look at the recent tweet of Ms Sushma Swaraj and know yourself how these so called leaders are spreading the virus of elitism in the society.
Very recently, our Leader of Opposition in Lok Sabha, Ms Sushma Swaraj tweeted on 28th Jan : "Today a former Prime Minister is Padma Vibhushan awardee - so his Secretary".
Lets understand the intention of her statement first :
For Ms Swaraj, there were two real issues:
One : Mr Vajpayee did not get his well deserved Bharat Ratna.
Two : Prime minister's secretary (Brajesh Mishra) also received the same national award as his boss.
To her second point, may we ask her, Why can't the secretary of a former prime minister get an award which his superior gets.
Is it a law of land in India , that a junior cannot give more contribution to the nation, than his curate?
Forget the contribution and meritocracy. Her intent in plain abrasive words just says, "F**k the meritocracy, screw the contribution and effort towards a goal; A secretary being a secretary is just not eligible to get an equal or higher accolade than the boss in this Feudal Indian society merely because he does not belong to that elite group".
Down with you Ms Swaraj !! (I am again irked to know your view point).
I do not have any thing personal against Ms Swaraj. Rather I have been a good supporter of Vajpayee govt.He deserves the award or not is a different issue and out of scope in the current discussion.What we are talking here is the elitism involved in her staments.
The problem is not just with Ms Sushma Swaraj's feudal and elitist outlook, but the problem extends to the entire Indian society. Knowingly or un-knowingly we are promoting elitisism on our own ways.This feudal thinking gets extended in magnitude in the govt offices and even more in the ministries, to the extent that it is considered as an insult for a PM, that if a good performing secretary is rewarded at the same level, then there should be some more laurel given to his boss to maintain the gap between a secretary and a minister.
Unlike the Americans, we are not a performance oriented society, and we do not support the perform-or-perish culture. This is the root cause that we have created so many non-performer politicians.
Once again, Down with your thoughts Ms Swaraj !
You are no different than your Congress peers who call the common man as "Cattle Class".
Please realize that in Democracy politicians are mere service providers to public and not the rulers.
I am neither a political analyst nor a politician myself, but just a common man who keenly observes the happenings on this large nation on a day-to-day basis. I am posting this article, on my till date "non-political" blog in reply to your tweet full of feudal mentations, which irks each and every young blood in this country.
We all know the relevance of Padma awards and how they are given, and also the non-meritocracy involved in the distributions is an open secret. It would not be surprising if you secure one for yourself even after being outside the power circle of Delhi.
However, please also note that, your image as rest of your peers is no different from the below symbolization.
-Bhaskar Tripathi
"It is our wits that make us men ! "
On the contrary, In a Kingdom, Everything, EVERYTHING, belongs to the ruler.
AND it's his (HIS) responsibility to make sure his subjects are protected and well cared for.In exchange, we obey his laws and give him the respect he is due.
While we boast of being a successful democracy, ours is a mindset still full of feudal thoughts not far from being called an absolute monarchy. Have a look at the recent tweet of Ms Sushma Swaraj and know yourself how these so called leaders are spreading the virus of elitism in the society.
Very recently, our Leader of Opposition in Lok Sabha, Ms Sushma Swaraj tweeted on 28th Jan : "Today a former Prime Minister is Padma Vibhushan awardee - so his Secretary".
 |
| Sushma Swaraj |
Lets understand the intention of her statement first :
For Ms Swaraj, there were two real issues:
One : Mr Vajpayee did not get his well deserved Bharat Ratna.
Two : Prime minister's secretary (Brajesh Mishra) also received the same national award as his boss.
To her second point, may we ask her, Why can't the secretary of a former prime minister get an award which his superior gets.
Is it a law of land in India , that a junior cannot give more contribution to the nation, than his curate?
Forget the contribution and meritocracy. Her intent in plain abrasive words just says, "F**k the meritocracy, screw the contribution and effort towards a goal; A secretary being a secretary is just not eligible to get an equal or higher accolade than the boss in this Feudal Indian society merely because he does not belong to that elite group".
Down with you Ms Swaraj !! (I am again irked to know your view point).
I do not have any thing personal against Ms Swaraj. Rather I have been a good supporter of Vajpayee govt.He deserves the award or not is a different issue and out of scope in the current discussion.What we are talking here is the elitism involved in her staments.
 |
| Our Feudal society |
The problem is not just with Ms Sushma Swaraj's feudal and elitist outlook, but the problem extends to the entire Indian society. Knowingly or un-knowingly we are promoting elitisism on our own ways.This feudal thinking gets extended in magnitude in the govt offices and even more in the ministries, to the extent that it is considered as an insult for a PM, that if a good performing secretary is rewarded at the same level, then there should be some more laurel given to his boss to maintain the gap between a secretary and a minister.
Unlike the Americans, we are not a performance oriented society, and we do not support the perform-or-perish culture. This is the root cause that we have created so many non-performer politicians.
Once again, Down with your thoughts Ms Swaraj !
You are no different than your Congress peers who call the common man as "Cattle Class".
Please realize that in Democracy politicians are mere service providers to public and not the rulers.
I am neither a political analyst nor a politician myself, but just a common man who keenly observes the happenings on this large nation on a day-to-day basis. I am posting this article, on my till date "non-political" blog in reply to your tweet full of feudal mentations, which irks each and every young blood in this country.
We all know the relevance of Padma awards and how they are given, and also the non-meritocracy involved in the distributions is an open secret. It would not be surprising if you secure one for yourself even after being outside the power circle of Delhi.
However, please also note that, your image as rest of your peers is no different from the below symbolization.
 |
| They are our so called VIPs and Elitist political honchos |
-Bhaskar Tripathi
"It is our wits that make us men ! "
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